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...”Benchmarking is a form of a human being's natural curiosity
with which s/he explores the possibilities of cooperation and
friendship. ”
Karjalainen, Kuortti & Niinikoski, 2002
...” is the tool for educating, for communicating, for giving
people the freedom to ask questions, empowering them, and building
trust and loyalty.”
Zairi & Leonard, 1994
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