Annamari Martinviita

Annamari Martinviita


PhD researcher
Online community, online social interaction


My research focuses on the effects of new communication technologies on human sociality. I focus particularly on community-building in different spheres where the interaction takes place wholly or partially online. My work centres around social action as the primary unit of analysis, with languages, technologies and other elements used as tools to enable social action. My approach is qualitative and based on (online) ethnography and nexus analysis.

Research interests

  • Online community
  • Online social interaction
  • Nexus analysis
  • Mediated discourse analysis
  • Online ethnography

Research groups

  • EveLINE