Emotions and cognitive functions are inextricably integrated into the human brain, together forming human intelligence. With emotions, people express their various feelings or react to the internal and external stimuli accordingly. Therefore, emotions play a fundamental role in human communication and cognition, which makes human become very special to other creatures.
It was an excellent trip to Atlanta for my presentation of research finding at the 50th Annual Association for Consumer Research (ACR) conference that held from 17-20 October 2019. This is my third time at the ACR conference; thus, I have many familiar faces to discuss current and future research direction. Surprisingly, only a few of them (experts in consumer research) are familiar with the “blockchain” term, and yet, most of them are passionate about artificial intelligence (AI).