Business analytics

24.05.2019 blog

Paralysis by analysis or vice versa?

Analytics is a red hot topic at the moment. Explosion of digital data everywhere and programmability of almost anything have resulted to unforeseen interest in analysis methods and analytics-based decision making. Artificial intelligence alias smart algorithms are the cream on the top of the analysis cake, be it the case of advertising in order to persuade customers to purchase and users to participate, or measuring business performance.