Marketing

19.11.2019 blog

How Decentralized Identity Overcome the Dark Side of Automation in Marketing and Consumption

It was an excellent trip to Atlanta for my presentation of research finding at the 50th Annual Association for Consumer Research (ACR) conference that held from 17-20 October 2019. This is my third time at the ACR conference; thus, I have many familiar faces to discuss current and future research direction. Surprisingly, only a few of them (experts in consumer research) are familiar with the “blockchain” term, and yet, most of them are passionate about artificial intelligence (AI).
17.12.2014 blog

Introducing Master's Programme in Marketing

My name is Waqar Nadeem and I am the coordinator for the International Master’s Programme in Marketing (MM) at Oulu Business School.  Why should I choose to study the Marketing programme at Oulu Business School? This might be the most important question that you might ponder upon.
29.04.2014 blog

DOCTORAL DISSERTATION: BUSINESS MODEL CAPTURED? VARIATION IN THE USE OF BUSINESS MODELS

Doctoral dissertation, publicly defended on February 7th 2014 at Oulu Business School, Department of Marketing examined one of today’s buzzwords in business – business models. A lot of weight has been given on business models both in business research and practice – failures in commercializing technological innovations are often explained by unsuccessful business models.