Osaamisen hankkimisesta ja hyödyntämisestä löytyy valtavasti hienoja tarinoita, mutta osaamisen tarjonta on paikoin myös kovaa bisnestä. Yksi malli on paketoida entisiä sisältöjä uuden oloisiksi annospaloiksi. Rory Sutherland havainnollistaa videossa ”Life lessons from an ad man”, miten kuluttaja tekee tuotevertailua ja on löytävinään makueroja entisen ja uuden muropaketin sisällöstä, vaikka ne tosiasiassa ovat täysin samat. Mainosmies ja esitystä katsova yleisö nauravat ja kauppias hymyilee, kun kuluttaja kiittää.
It was summer 2012 when the idea of participating in a MBA program first crossed my mind. I was working at a German steel company at that point. In September that same year I could experience first contact with the Oulu Business School – for the sake of formality in the beginning, but it became clear rapidly that the professionalism of this university did leave an impression.
It was August 2013, when I arrived to the University of North Carolina at Greensboro (UNCG) campus and was ready to start an exceptional double degree exchange period in the United States. Even though it was my second time as an exchange student (Hong Kong, 2010), the first days were extremely exiting while meeting new people from around the world as well as digging around the new surroundings within which I was about to live the next nine months.
As the International full-time MBA programme director I’d like to shortly introduce what MBA programme here at the University of Oulu and Oulu Business School represents.
Our International Full-time MBA programme can be regarded as a classic full-time MBA in its structure, with wide business content following the guidelines of international accreditations and more than 500 contact hours packed in one study-year. There are, however, clear distinctive features that bring certain character into the programme.