LAKU – From the valley to the hills: creating visibility for the rural tourism by digitalization and productizing

The project focuses on improving the competitiveness of micro and small enterprises in the tourism sector in Northern Ostrobothnia, modernizing operations and developing products for consumers, e.g. in line with the new needs created by the COVID-19 pandemic and Visit Finland's sustainable development and internationality criteria.

Funders

Laku

Project information

Project duration

-

Funded by

European Structural and Investment Funds

Project coordinator

University of Oulu

Contact information

Contact person

Project description

The project focuses on improving the competitiveness of micro and small enterprises in the tourism sector in Northern Ostrobothnia, modernizing operations and developing products for consumers, e.g. in line with the new needs created by the COVID-19 pandemic and Visit Finland's sustainable development and internationality criteria.

In addition to internationalization, another major theme is the need to digitize the tourism industry and thus increase enterprises’ digital capabilities. The corona crisis hit the tourism sector particularly hard, whose support for the development and renewal of new services and products will support the sector's recovery.

The aim of the project is to improve the attractiveness, visibility, accessibility, and shopping of tourism services provided by companies. As the project activities are utilized the workshops for tourism operators carried out primarily as functional webinars, virtual facilitation methods, and peer review and development. One of the project's key aspects is to strengthen the authenticity of the tourism elements of micro and SMEs, and the productization of attractiveness and experientiality of the regions outside strong tourist centers, in line with the principles of sustainable development.