ViVa – developing green corporate responsibility in micro-enterprises

The aim of the project is to develop the corporate responsibility skills of micro-entrepreneurs and to improve their ability to respond to changes in the operating environment after Covid -pandemic.

Funders

puiden latvoja

Project information

Project duration

-

Funded by

European Structural and Investment Funds - ESF

Project coordinator

University of Oulu

Contact information

Contact person

Project description

The aim of the project is to develop the corporate responsibility skills of micro-entrepreneurs and to improve their ability to respond to changes in the operating environment after Covid -pandemic. The project will offer microenterprises information about different themes of corporate responsibility so that companies are aware how to apply corporate responsibility skills in their marketing and strategy. The project develops the ViVa- coaching concept that is piloting in Oulu South region. First, the coaching program provides micro-entrepreneurs online peer support activities and group-based coaching, which aim to develop the responsibility competence of entrepreneurs by focusing on different sectors of corporate responsible (economic, social and environmental responsibility). Second, the program gives support for enterprises in creating a responsibility plan. ViVa-coaching program provides both company-specific and group-based coaching based on the needs of an entrepreneur. Based on experience gained in the project, ViVa – green sustainability coaching program concept is launched. Also, a manual for corporate responsibility for microenterprises is introduced.

Partners

Centria University of Applied Sciences

Nivala-Haapajärven seutu NIHAK ry

City of Kalajoki