724814P Introduction to Business Development

ECTS credits: 5

Language of instruction: English

Timing: Period A

Learning outcomes: Students are familiar with basic business concepts and theories in SME context. On successful completion of the course, students understand the business development process from opportunity recognition to a launch and development of a sustainable business. The students are able to identify basic business processes in practice.

Contents: The course focuses on the basic concepts of SME business management and development including opportunity recognition, experimentation and testing of a new business idea, strategy, business model development and business planning, financing and planning and management of growth and change. 

Mode of delivery: Face-to-face teaching.

Learning activities and teaching methods: Face-to-face teaching including lectures, guest lectures, company visit/s and variable action-based learning methods (36h). Individual assignment (20h) and reading of course materials (76 h).

Target group: Open to all.

Pre-requisites and co-requisites: No

Recommended optional programme components: The course is an independent entity and does not require additional studies carried out at the same time.

Required reading: Selected readings from e.g.: Spinelli & Adams. 2012, 2016. New Venture Creation: Entrepreneurship for the 21st Century. McGraw-Hill, New York. Allen, K. 2012. New venture creation. South-Western. Moreover, additional materials are provided during the course.

Assessment methods and criteria: Learning diary, group assignment/s

Grading: The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for fail. 

Persons responsible: Adjunct professor Matti Muhos

Working life cooperation: This course is designed as an integral part of entrepreneurship studies.  This course will include real life case studies of established and emerging businesses by company visits.

Other information: No

Link to registration in WebOodi

Viimeksi päivitetty: 28.10.2019