ReDO – Redefining digital opportunities

Projektin kesto: 
1.2015 - 3.2017
Finnish Funding Agency for Technology and Innovation (TEKES) 60 %
Rahoituksen määrä: 
EUR 800 000 (OBS/Marketing department 225 000 EUR)
Projektin kuvaus: 
The aim of the ReDO – Redefining digital opportunities project is to understand how the digital value creation logic can be utilized in developing new service businesses. Our vision is to advance knowledge and understanding of digital services in the future with focus on concepts such as customer experience, reverse use of customer data i.e. usage of personal data, omni-channel strategies, and digital business models. The project aims to further generation of new business by gaining information about end-customer value creation processes for companies and organizations offering digital services. We also aim to challenge and unite these more established service providers with producers of existing and future technologies. The project focuses especially on financial (incl. FinTech sector) and health services.
Research partners: University of Jyväskylä (prof. Heikki Karjaluoto), University of Tampere (prof. Hannu Saarijärvi) and VTT Ltd (Technical Research Centre of Finland) (Dr. Kaisa Still). Business partners: Enfo Zender Ltd, Helsinki Capital Partners Ltd, HUS, OP/Pivo Ltd and Tieto Finland Ltd.
Projektin tulokset: 
The research project aims to develop a deep understanding of everyday situations, experiences and needs in both consumer and corporate customers’ lives. These themes are approached through the perspective of different channels with emphasis on mobile services. The created knowledge is then reflected upon companies’ ability to develop novel service concepts where utilisation of customer data plays an important role. Through the utilisation of this data, the research project generates new knowledge for companies on how to create correct solutions and develop business models.
Responsible leader: University lecturer, Docent Saila Saraniemi (, +358 50 524 9532 Researchers in the project: Doctoral Student Tero Huhtala, Dr. Hanna Komulainen, Professor Pauliina Ulkuniemi

Viimeksi päivitetty: 20.12.2019