Research seminar 10.12.: Corporate Branding as a Competitive Strategy – Challenges and Opportunities

Welcome to the fall term's last Martti Ahtisaari Institute research seminar on Wednesday 10th December at 9.00-11.00, where corporate branding will be discussed from different viewpoints. 

The keynote “Making and Breaking Silos: Understanding how mindsets hinder brand orientation” will be held by Associate Professor Richard Gyrd-Jones from Copenhagen Business School.

The second presentation by Minna Mäläskä (Sharp research group, Oulu Business School) will focus on her PhD research: "Employing Stakeholder Relationships in B2B SME Corporate Branding".

Time and venue:
Wednesday 10.12.2014 at 9.00-11.00, Arina lecture hall TA105.

Please register by Monday 8.12. at www.maigbe.fi/CorporateBranding. Coffee will be served at the seminar.

Welcome!

Last updated: 28.11.2014