REDO-Redifining Digital Opportunities

Length of project: 
1.2015 to 12.2016
Committed funding: 
Total EUR 800 000, Budget of OBS EUR 225 000
Description of project: 
How digital value creation can be understood and used in developing new service businesses? Creating understanding of future digital services through customer experience, reverse use of customer data, cross channel strategies and digital business models.
Research consortium or cooperation partners: 
Jyväskylä University School of Business and Economics, Tampere University, VTT, OP, Tieto Oyj, Enfo Oyj, HUS, Helsinki Capital Partners
Contact person: 
Saila Saraniemi (

Last updated: 20.12.2019