The doctoral dissertation of M.Sc. Lotta Haukipuro (Marketing) “ User-centric product and service development in a multi-context living lab environment. Case OULLabs and PATIO.” will be publicly examined at the Oulu Business School on Friday, January 18, 2019 at 12:00 (noon).
The public defence will be held in the University of Oulu, Linnanmaa campus in lecture room IT115 (Wetteri-hall). The event will be held in Finnish.
Opponent: Professor Marko Torkkeli, LUT University
Custos: PhD Leena Arhippainen, University of Oulu
The purpose of this thesis is to increase understanding and provide new knowledge on the applicability and value of the living lab approach in user-centric product and service development in public and private sector. Research has been carried out within the authentic living lab environment of the Oulu Urban Living Labs (OULLabs) and the PATIO user community and user involvement tool in 2011–2018. Empirical evidence is gathered from qualitative living lab case studies conducted in multiple contexts: public service development, commercial product and service development, business accelerating, innovation instruments, public procurement and urban planning. The primary source of information are the 70 in-depth interviews with the customer companies and organizations.
Both general and context-specific value of the living lab approach for public and private sector customers are identified. The living lab approach provides an effortless process for user-centric development. Knowledge and practice of user involvement are transferred into customers. The living lab approach supports the development of usable and desirable products and services. The diverse context-specific value of the living lab approach includes, e.g., information for the development and decision making, learning and knowledge, new customer and end-user contacts, increased efficiency, improvement of organizational culture and communication, enhanced quality of products and services, gaining visibility, involvement of citizens and increased productivity. PATIO is perceived as a fast, easy and efficient digital tool to involve users regardless time and location in a living lab environment.
The main contribution of the thesis is the new knowledge of less researched long-term and partly novel living lab studies in a remarkable breadth. The findings of the thesis support the adoption of the living lab approach as a natural and continuous practice in a variety of product and service development activities, especially in local innovation ecosystems but also in international environments.
Last updated: 8.1.2019