Studies at University of Oulu 2012-2013

The University of Oulu offers study opportunities with a solid academic foundation ranging from 5-6 year degree programmes and master’s programmes to doctoral training. There are also several possibilities such as open university studies, executive training and continuing education for developing and maintaining skills and competencies.

In addition to a variety of student exchange programmes, international master’s degree programmes in English are offered in six fields of study, making the university an international study environment.

5-6 Year Degree Programmes

Degree Programme in Marketing

The degree programme in Marketing at the Oulu Business School educates experts for the demanding needs of industrial marketing. Our education is based on high quality international research focusing on two main areas. The first area is business to business marketing, especially business relationships and value creating networks. The second area is concerned with electronic business. Both areas are studied with an international viewpoint, assuring the managerial relevance of our research, as well as covering the greatest changes in the business environment; globalisation, digitalization of business, and co-creation of value.

We work in close co-operation with the business community, and combine theory and practise both in teaching and research. A proof for the successful co-operation is the successful transition of our students to professional working life after graduation. Some of our former students work as marketing directors, CEO´s, researchers, consultants, key account managers and product managers. Our academic global co-operation network also provides many opportunities to our students who are planning an international career.

Kati Leinonen

Basic information

Duration of Studies: 
5 years (3+2)
ECTS Credits: 
300 (180+120)
Language of Instruction: 
Graduate Profiles: 
Marketing Manager
Project Manager
Sales Representative
Sales Manager
Product Manager
Location of Instruction: 
+358 (0)294 482953
jari.juga (at)
+358 (0)294 487779
ilkka.ojansivu (at)


Next Application Period: 
4.3.2013 to 3.4.2013

The degree programme is applied for through the joint application system at The main language of instruction in the degree programme is Finnish. Detailed information about admission requirements and applying is only available in Finnish.