Studies at University of Oulu 2016-2017

The University of Oulu offers study opportunities with a solid academic foundation ranging from 5-6 year degree programmes and master’s programmes to doctoral training. There are also several possibilities such as open university studies, executive training and continuing education for developing and maintaining skills and competencies.

In addition to a variety of student exchange programmes, international master’s degree programmes in English are offered in six fields of study, making the university an international study environment.

International Master's Programmes

Master's Programme in Marketing

The AACSB accredited Oulu Business School aims to educate professionals by bringing an international perspective to develop the business and economy especially in the Northern Finland. The fundamental values of the school are expertise, responsibility to self and others, and a pioneering spirit. The general learning goals of the master’s programs of OBS are analytical thinking and problem solving, disciplinary knowledge, business knowledge, globally responsible business and communication skills.

The Master’s Program in Marketing aims at high-quality, research-based education focusing especially on industrial marketing and business-to-business relationships. Marketing research studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Therefore, marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. Moreover, you can familiarize yourself in organizational buying behavior, logistics and digitalization of business within changing global markets.

Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management. The changes in the marketing environment such as globalization, digital economy, servitization, and value creating networks combined with business relationships and networks comprise our department’s focus areas in research as well as in teaching. The education we provide is based on high quality research and active co-operation with local enterprises and organizations. Therefore, the program also equips it students with abilities to enter into doctoral education.


Kati Leinonen

Basic information

Name of the Degree: 
Master of Science (MSc) in Economics and Business Administration
Duration of studies: 
2 years
ECTS Credits: 
Language of Instruction: 
Graduate Profiles: 
Marketing Manager
Project Manager
Sales Representative
Sales Manager
Product Manager
Location of Instruction: 
+358 (0)294 487784
sinikka.moilanen (at)
+358 29 448 2943
johanna.still (at)
Tuition fees for citizens of non EU/EEA member states: 
No tuition fee


Next Application Period: 
December 15, 2015 – January 29, 2016 (15.00 GMT +2)