Studies at University of Oulu 2016-2017

The University of Oulu offers study opportunities with a solid academic foundation ranging from 5-6 year degree programmes and master’s programmes to doctoral training. There are also several possibilities such as open university studies, executive training and continuing education for developing and maintaining skills and competencies.

In addition to a variety of student exchange programmes, international master’s degree programmes in English are offered in six fields of study, making the university an international study environment.

International Master's Programmes

Marketing, Master of Science (Economics and Business Administration), 120 ECTS Credits

Profile of the Degree: 

Marketing as research at the AACSB -accredited Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. Moreover, you can familiarize yourself in organizational buying behavior, logistics and digitalization of business within changing global markets.

Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management, but marketing education in the Oulu Business School equips you also with abilities to enter into doctoral education and to apply scientific knowledge in the practice of marketing at any organization.

The changes in the marketing environment such as globalization, digital economy, servitization, and value creating networks combined with business relationships and networks comprise our department’s focus areas in research as well as in teaching. The education we provide is based on high quality research and active co-operation with local enterprises and organizations.

Courses Required for the Degree: 

Studies consists of four modules, each of which corresponds to 30 ECTS credits. The modules are scheduled for four semesters / two years (total of 120 ECTS credits).

 See more: Course Structure Diagram for academic year 2015-2017

Learning Outcomes: 

General Learning Outcomes

  • Analytical thinking and problem solving – our graduates are able to solve business and/or economic problems and make business decisions.
  • Disciplinary knowledge – our graduates demonstrate deep and coherent understanding of an academic field of study.
  • Business knowledge - our graduates demonstrate deep understanding of their own profession, and are able to use, process and analyze economic and/or business information.
  • Globally responsible leadership – our graduates are able to act as future generators of sustainable value for business and society.
  • Communication skills - our graduates demonstrate professional oral and written communication knowledge and skills appropriate for business situations.

Learning Outcomes in the Degree:

After attaining the Master’s Degree the student is able to produce novel marketing knowledge for the needs of businesses and organizations, manage marketing operations in one’s working organization, analyze managerial issues and practices by applying marketing concepts, to set goals and work to obtain those goals, and to communicate explicitly, critically and analytically using a conceptual mindset. The student is willing to continue her/his learning also in the future.

 

Arrangements for Recognition of Prior Learning: 

The recognition of prior learning follows the main principles as defined by the University of Oulu.

 

Modes of Study and Teaching: 

The student studies full-time, corresponding to 120 ECTS credits per year. This equals to 1600 hours of student workload per year. The full degree (120 ECTS credits) can be completed in two years, studying full-time. The studies are carried out as contact teaching.

Language of Instruction: 

English.

Examination Regulations, Assessment and Grading: 

The degree-related studies can be completed based on the curriculum. This means that the student studies the basic studies, intermediate studies and elective studies the curriculum contains, in accordance with the curriculum. The study units are primarily completed by attending examinations and with written assignments and they are assessed by the person responsible for the study unit. The assessment is often based on the grades of final exams and/or term papers. Also other assessment criteria are used. Study unit descriptions give more exact information on the assessment of study units. Bachelor’s thesis shall be written as the final work in the degree. A Personal Study Plan PSP is compiled for each student, considering student’s prior learning.

Grading: (The University of Oulu Education Regulations 17§): a numerical scale 0-5 in whole numbers or verbal grading Pass or Fail is used in assessing a completed course. In numerical scale zero stands for fail.

In determining the final grade for a study module, a credit-weighted average is utilized. Separate provisions have been laid down for assessing the proficiency in Finnish and Swedish language required in accordance with the Government Decree on University Degrees (794/2004).

 

Occupational Profiles of Graduates: 

After attaining the MSc. degree in Marketing you will be qualified for management and planning positions. Typical first duties include product management, customer relationship management and marketing communication. The titles for graduates in marketing include Account Manager, Customer Service Manager, Marketing Manager, Marketing Planner, Sales Manager, Sales Representative, Product Manager and Project Manager.

For the most talented ones, scientific research in the area of marketing at the international level is an interesting prospect that the degree provides.

 

Access to Further Studies: 

After completing Master of Science degree in Economics and Business Administration the student is eligible to apply for Doctoral level studies.

Graduation Requirements and Final Project: 

In order to graduate, the student is required to have passed all the courses included in the degree, to have completed the Master’s thesis and the maturity test in acceptable manner and to have handed out the degree certificate request according to the Oulu Business School graduation timetable.

 

 

Qualification Requirements and Regulations: 

All education in the University of Oulu is based on the principles of the joint European credit transfer system (ECTS) which facilitates the transparency of education and the recognition of degrees at an international level. All degrees awarded from the University of Oulu are recognised by the Finnish Ministry of Education and Culture.

The degree provides qualification to use the honorary Finnish title of “ekonomi”. The degree provides language proficiency required of personnel in public bodies in Finland, in accordance with the Language Proficiency Section 6:

Government Decree on University Degrees 794/2004, Language Proficiency Section 6: Language proficiency

1. The student must demonstrate in studies included in education for a lower or higher University degree or otherwise that he/she has attained:

(1) proficiency in Finnish and Swedish which is required of civil servants in bilingual public agencies and organizations under Section 6(1) of the Act on the Knowledge of Languages Required of Personnel in Public Bodies (424/2003) and which is necessary for their field; and

(2) skills in at least one foreign language needed to follow developments in the field and to operate in an international environment.

2. The provisions of subsection 1 do not concern a student who has been educated in a language other than Finnish or Swedish or a student who has been educated abroad. The language proficiency of such students shall be determined by the university.

3. For special reasons, the university may either totally or partially exempt a student from the requisite language skills referred to in subsection 1.

 

Basic information

Level of the Degree: 
Master's Degree
Duration of Studies: 
2 years
ECTS Credits: 
120
Language of Instruction: 
English
Graduate Profiles: 
Account Manager
Customer Service Manager
Marketing Manager
Marketing Planner
Sales Manager
Location of Instruction: 
+358 (0)294 487784
sinikka.moilanen (at) oulu.fi

Applying

Applying Information: 
The master's programme is applied for through Studyinfo.fi.
Application Period: 
December 15, 2015 – January 29, 2016 (15.00 GMT +2)

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