A cultural anthropologist sees under the surface

Name: Leena Vuotovesi
Studies: Master of Arts, Cultural Anthropology; minor subjects German philology, economics, political science, media and communication, and art history
Today: CEO, Micropolis Ltd

I was interested in cultures and international matters already in the upper secondary school. I applied to study cultural anthropology and decided to take German as my second major. It was clear to me that I was no researcher, so I deliberately sought for minor subjects that would benefit me in my future work, such as economics. A couple of years ago, I applied for the CEO position at Micropolis Ltd from the managing director's position of an arts centre. Micropolis is, above all, a development company, and expertise in cultural anthropology is well suited for development tasks.

What are the things of the future?

The best part of my work is specifically the development work. No one dictates in advance what we will create. We live in time and explore what are the things of the future. What could be the kind of things that will generate business and work in the future and attract investments. Naturally, the great team is also one of best thing in my job.

“Cultural anthropology helps you understand the community and people as part of the community.”


Deeper understanding

Cultural anthropology helps you understand the community and people as part of the community. If you think about development, you cannot do it without understanding what people are like. Cultural anthropology can give you a deeper understanding of matters. It allows you to see under the surface.

Acquire expertise that helps you excel

During my studies, I used to think that in order to succeed in the world of work, you cannot focus too much on one thing, so that you can apply for many kinds of jobs. Therefore, I studied a variety of minor subjects. I urge you to build up an entity that offers you versatile opportunities. It may even take you outside your own comfort zone, to another faculty or even to another university. I myself sought skills and experiences through exchanges in Namibia and Germany. The competition within the field is fierce, so I recommend that you acquire the kind of expertise that will help you excel.

The Arctic regions attract international interest

When I was living abroad, I learned that many things in Finnish universities are open and transparent in a completely different manner than in other parts of the world, whether they were related to administrative matters or the way you build your study modules. In Finland, all people interact with each other, and equality is the starting point for all activities. University studies are open to everyone. In international work, you are often labelled as a person coming from the Arctic area, which is not a bad thing at all. The Arctic regions attract international interest.


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