Understanding brand loyalty and disloyalty formation
among consumers’ of short life-cycle products
Thesis event information
Date and time of the thesis defence
Topic of the dissertation
Understanding brand loyalty and disloyalty formation
among consumers’ of short life-cycle products
Doctoral candidate
Sunder Ramachandran
Faculty and unit
University of Oulu Graduate School, Oulu Business School
Opponent
Virpi Kristiina Tuunainen,
Custos
Pauliina Ulkuniemi
Last updated: 1.3.2023