Annamari Martinviita

Annamari Martinviita


Postdoctoral researcher
Online community, online social interaction


My research focuses on the effects of new communication technologies on human sociality, as well as questions of design and administration for such technologies. Lately I've explored the themes of community and affinity online, embodied knowledge in digital interaction, and life writing. I am particularly interested in hobbyist communities and accessibility for newcomers to specialised fields of interest such as wilderness activities or traditional music and dance. My research approach is participatory, qualitative and multi-method, with social action as the main focus, based on the principles of mediated discourse analysis and nexus analysis.

Research interests

  • Online community
  • Online social interaction
  • Nexus analysis
  • Mediated discourse analysis
  • Online ethnography

Research groups

  • EveLINE

Selected publications

  • Martinviita, Annamari (2017) Online community as experience and discourse : a nexus analytic view into understandings of togetherness online. - Acta Universitatis Ouluensis. Series B, Humaniora 156. Oulu. Artikkeliväitöskirja. 124. [Original]
  • Martinviita, Annamari (2016) Online community and the personal diary: Writing to connect at Open Diary. - Computers in human behavior 63, 672-682 . [Original] [Self-archived]
  • Martinviita, Annamari (2016) Understandings of togetherness online: community as a tool for social action. (Artikkeli tieteellisessä konferenssijulkaisussa). - Proceedings of the 8th ACM Conference on Web Science, WebSci 16, Hannover, Germany; 22-25.5.2016. Ei sarjaa/No series. New York. 346-347. [Original]
  • Martinviita, Annamari; Kuure, Leena; Luoma, Pentti (2015) Do we speak the same language? : design goals and culture clashes in an online forum for young people. (Artikkeli tieteellisessä konferenssijulkaisussa). - C&T '15 : Proceedings of the 7th International Conference on Communities and Technologies. Ei sarjaa/No series. New York. 69-78. [Original]
  • Hekanaho, Minna; Martinviita, Annamari; Rauniomaa, Mirka (2015) Communities in action : a multidisciplinary take on agency and participation in a communal project. (Artikkeli tieteellisessä konferenssijulkaisussa). - Proceedings of the 4th Participatory Innovation Conference 2015. Ei sarjaa/No series. 279-287. [Original]

Research visits