University of Oulu, 2017

Tuula Lehtimäki

Dr.

Postdoctoral Researcher
Marketing

Research interests

  • Commercialization
  • Innovation management
  • Industrial project business
  • Business marketing
  • Business relationships
  • New product launch

Social media

Selected publications

  • Aarikka-Stenroos, Leena; Sandberg, Birgitta; Lehtimäki, Tuula (2014) Networks for the commercialization of innovations : A review of how divergent network actors contribute. - Industrial Marketing Management 43 (3), 365-381 . [Original]
  • Aarikka-Stenroos, Leena; Lehtimäki, Tuula (2014) Commercializing a radical innovation : Probing the way to the market. - Industrial Marketing Management 43 (8), 1372-1384 . [Original]
  • Lehtimäki Tuula, Simula Henri, Salo Jari (2009) Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap. - Industrial Marketing Management 38 (2), 228-236
  • Lehtimäki, Tuula (2013) The contextual nature of launching industrial new products. - Acta Universitatis Ouluensis. Series G, Oeconomica 60. Oulu. Artikkeliväitöskirja. 178, [70]. [Original]
  • Simula Henri, Lehtimäki Tuula, Salo Jari (2009) Managing greenness in technology marketing. - Journal of Systems and Information Technology 11 (4), 331-346