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how brands i.e. brand experiences are been created in the networks of service business? how to ... branding processes in service business? what are corporate brand transfer effects in service networks? törmälä, m. & saraniemi, s. (2017). the roles of business partners in corporate brand image co-creation. forthcoming in journal of product and brand ...
... giving visual cues and human personality traits to a brand to make the brand resembles a human face or human-like form is one way to humanize brands. ...
... professorship is the only one of its kind in finland. ”the brand marketing professorship is a perfect addition to the current educational ... . the new professorship will further enhance and establish brand research already underway at the oulu business school. taking regional ...
... with 40 branding enthusiasts, when mini-brandathon, a "brand hackathon", will be organized in oulu on 15. february 2019. two times ... and will be part of the oulu business school’s brand management course instructed by branding researcher, dr. saila saraniemi. ...