Marketing

Research in marketing at the Oulu Business School has three focal areas. The first area is industrial marketing, especially business-to-business relationships and value-creating networks. The second area is electronic business, with digital marketing, social media and mobile commerce as central research themes. The third area is logistics and supply chain management with logistics services and outsourcing as specific areas of interest. Services and service business management is a cross-cutting theme that is explored in a multi-disciplinary group, SHARP (Sensing and Shaping Service Business Relationships), selected as one of the Martti Ahtisaari Institute’s Research Groups for the period of 2013-2015.

The research is carried out in close cooperation with the business community and public organisations. Active collaboration with national and international academic partners is fostered in research projects, many of which get supported by external funding organisations such as the Academy of Finland and Tekes (the Finnish Funding Agency for Innovation). The goal is to produce high-level academic research of international standards that is published in refereed international journals.

Last updated: 1.7.2016