Master's in Sustainable Marketing

Sustainable Marketing is a two-year international master's programme offered by the accredited Oulu Business School. The programme emphasises sustainability perspective within the core themes of marketing, such as branding, digital marketing, business-to-business marketing, service management, procurement and logistics, selling and consumer behavior.

Sustainable Marketing, Master's programme in Marketing

Degree title

Master of Science (Economics and Business Administration)

Study places


Duration of studies

2 years


120 credits

Teaching method

On campus

Next application period

8-22 January 2025

Programme profile

Top reasons to study Sustainable Marketing

  • Sustainability and responsibility are cross-cutting themes in all courses, and teaching is based on high-quality research.
  • Studies offer a comprehensive understanding of the role of marketing in advancing environmental, social, and economic aspects of sustainable development in the renewing and fast changing business environment.
  • You get to widely develop your marketing expertise in its key areas such as branding, digital marketing, business-to-business marketing, and service management in close collaboration with companies, especially startups.
  • Programme prepares you well for diverse marketing positions that require creativity, understanding of people and development of more responsible business practices.
  • An internationally comparable degree in Economics and Business Administration from an AACSB accredited business school enables you to apply for work within the EU and globally.

Become a marketer with sustainability expertise

At the Oulu Business School, the main focus in marketing education and research is on branding, digital business, relationships and networks between companies, service marketing, procurement and logistics, selling and consumer behavior.

Sustainable Marketing master's programme emphasises ethical and sustainable perspectives on business and offers a comprehensive understanding of the environmental, social and economic aspects of sustainable development in an interconnected world. 

Students develop not only their professional capabilities but also their abilities in applying scientific knowledge to the practice of marketing. Graduates are therefore well-equipped to apply for positions in the business life as well as continue their academic careers.

You are a great fit for our programme if

The ideal Sustainable Marketing master’s candidate at the Oulu Business School:

  • is academically adept, ethically driven, and sustainability focused.
  • is innovative, with a strong business or marketing background, ready to tackle challenges in growth ventures and startups.
  • This individual excels in communication, leadership, and teamwork within international settings.
  • is committed to advancing sustainable development through marketing and prepared for diverse roles in academia or business, from Marketing Manager to Growth Hacker, in a global landscape.
  • his/her education and experience align with the AACSB standards of excellence, embodying the ethos of responsible business practices.

Admissions criteria

Read about eligibility and admissions procedure for this programme, detailed information available at Studyinfo.

Core skills and competence

Students will gain a deep understanding of customer value and relevant marketing processes across organisations and individuals, specifically in growth venture and start-up company contexts.

After completing their master's degree in Sustainable Marketing students are able to produce novel marketing knowledge for the needs of businesses and organisations, manage marketing operations, apply marketing concepts, set goals and communicate using a conceptual mindset.

During their studies the students will develop their communication, leadership and team-working skills in an international study environment. Teaching in the marketing programme is based on internationally recognised, high-quality research and is carried out in close cooperation with the business community.

Programme structure and courses

For detailed information about courses and the programme structure, take a look at the study guide:
See the study guide for Sustainable Marketing programme, structure and courses

Occupational profiles of the graduates

Graduates are well-equipped in applying scientific knowledge to the practice of marketing. They can continue their academic careers or find positions in the business life under various titles such as:

  • Marketing Manager
  • Brand Manager
  • Key Account Manager
  • Customer Service Manager
  • Marketing Planner
  • Sales Manager
  • Project Manager
  • Head of Supply Chain Management
  • Content Creator
  • Growth Hacker
  • Customer Experience Manager.

Welcome to Oulu Business School

Only roughly five percent of the world’s business schools have fulfilled the AACSB quality standards. The Oulu Business School is one of the first Nordic business schools to earn this international business accreditation.