Master's in Business Analytics

As we live in a world overwhelmed with information and data, we need the appropriate skills and abilities to manage and utilise these resources.

Business Analytics master students at the University of Oulu are exposed to real business analytics cases in technology-intensive realm. They can use the methods and tools acquired in the programme in real-world business, industrial and organisational contexts.

The graduates of this unique master’s programme combining business and technology studies are well-equipped to confront a changing world and take on its challenges and opportunities. Their degree is from University of Oulu, internationally recognized institution in research of Machine Learning and Data Mining having an accredited Oulu Business School.

Business Analytics at the University of Oulu is taught in three degree-specific study paths. Consider the degree option that suits your background and career desires best when applying. To help with your decision making, we briefly explain the study paths.

Would you like to work as Business Analyst and have earlier studied business?

Your master’s degree in Economics and Business Administration prepares you for a career as Business Analyst. Graduates understand data acquisition and management and demonstrate how to deploy information for business development and execution, optimisation and decision-making.

Would you like to opt for Information Systems analytics?

Your master’s degree in software engineering and information systems prepares you for a career as Information Analyst. An information analyst understands data acquisition and management and how to develop, deploy and make use of information systems for understanding and improving processes and organisational dynamics.

Would you like to obtain an engineering degree in analytics?

Your master’s degree (Tech) in Computer Science and Engineering enables you to work as Data Engineer. A data engineer can manage the gathering, organisation and mining of data, and knows how to acquire and manipulate data for development, optimisation and deployment.

The Business Analytics graduates will:

• Be experts in analytics who understand the needs of business, industrial and public organisations in regard to gathering, analysing and using digital data for decision-making, operations and development work.
• Be able to choose and deploy the relevant analytics theories and methods and they have gained experience in using tools and environments for solving real-life analytics problems.
• Be able to search for, gather and create research data and produce research reports based on scientific conduct in multi-disciplinary settings and different empirical contexts.
• Have teamwork and project-based collaboration competencies, be able to solve problems for and with external stakeholders, and have good communication skills.

Strong shared curriculum and cross‑faculty course options exist along with degree-specific study paths towards the Capstone project and master’s thesis.

For detailed information about courses and the programme structure, look at the study guide of the degree option you have in mind:

• Read the study guide for Business Analytics: Business programme
• Read the study guide for Business Analytics: Computer Science and Engineering programme
• Read the study guide for Business Analytics: Software Engineering and Information Systems programme

• You are a data-driven innovator with a keen business sense.
• You possess a robust quantitative foundation, are adept with analytics tools, and have a flair for integrating business and technology insights.
• You are research-oriented, eager to tackle real-world problems through scientific inquiry and hands-on experience.
• You thrive in collaborative settings, bringing strong communication skills and a global mindset to the table.
• With an entrepreneurial spirit, you’re ready to meet the demands of a data-intensive world and make a significant impact across industries. This programme is your gateway to becoming an analytics expert, ready to excel in a high-tech hub like Oulu, Finland.

Read about eligibility and admissions procedure for each degree option, detailed information available at Studyinfo.

The graduates can work both as individual business analysis and development experts and act as competent members in analytics teams of small and medium-size companies, public organizations and global corporations.

Entrepreneurship is also a realistic opportunity for the graduates, based on the combined skills that they acquire in the program and the rapidly growing needs for data-driven business analytics services and solutions.

Analytics experts are in very high demand globally, and Business Analytics graduates can start building international careers, having both the scientific knowledge and the hands-on skills.