From berry research to market

Welcome to listen and discuss about berry research and related business opportunities!

Berries are an integral part of Finnish culture and Chinese traditional medicine. An exchange of expectations from the industry to the academia can strengthen berry research and markets in Finland and China.

Seminar is organized by the University of Oulu and Finland-China Food and Health Network (FCFH).

Register to the webinar here until 4.10.2022 at 16.00

Welcome!

PROGRAM (Finnish time: EEST, UTC+3)

9:00- 9:05
Opening words
Vice-rector Taina Pihlajaniemi, University of Oulu

9:05- 9:15
Introduction about Finland China Food and Health Network
Prof. Baoru Yang, Food Chemistry and Food Development Unit, University of Turku

9:15- 9:40
Value-added processing of berries - Use of membrane technologies and extraction
Prof. Riitta Keiski, Professor, Faculty of Technology, University of Oulu

9:40-9:55
Wild berry processing
Riitta Ryyti, Quality and CSR Manager, Kiantama Oy

9:55- 10:20
Molecular mechanisms underlying cancer prevention and interception with berries
Prof. Anne-Maria Pajari, Associate professor, Department of Food and Nutrition, University of Helsinki

10:20-10:35
Introduction to business of daily health with special focus on berries
Mr. Jianwen Cao, Yangling Daily Health Bioengineering Technology Co. Ltd

10:35-10:45
Coffee break

10:45- 11:10
Use of non-Saccharomyces yeasts as a novel biotechnology for berry wine production
Dr. Shuxun Liu, Associate Professor, Department of Food Science and Biotechnology, Zhejiang Gongshang University

11:10- 11:25
Commercialization of the health benefits of berry oils: Membrasin and BerryOMG
Dr. Mira Povelainen, Head of Market Development, Aromtech Oy

11:25- 11:40
Case study: Growing and processing Aronia berries in Finland with premium quality
Jan-Ole Sandås, CEO at Finnish Superberries Ltd.

11:40- 12:00
Panel Discussion