Webinar: Discover the potential of Nordic forests − business meets science

Forest products are much more than timber and pulp. Our NovelBaltic project team welcomes you to attend and discuss the hidden potential of non-timber forest products. Nordic non-timber forest products are globally recognized as being of high quality and healthy. In the webinar, improved methods for quality and authenticity assessment of raw materials and their products will be presented.

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Learn about the methods that are available and can be utilized by enterprises to gain advantage in the market. Discover the hidden opportunities of the Asian markets and the potential of feasible industrial refining methods.


(All times are Eastern European Summer Time (EEST, UTC +3). We reserve the rights to make changes.)

10:00–10:05 Greetings and House Rules
Vaido Mikheim, Tartu Science Park

10:05–10:20 NovelBaltic project – to whom and why?
Hely Häggman and Sanni Kinnunen, University of Oulu

10:20–10:45 Greetings from Beijing University
Dr. Zhang Bolin, Beijing Forestry University

10:45–11:25 The relevance of product quality and authenticity in export
Leena Favén, Centria; Katalin Tóth, University of Oulu; Eveliina Isosaari, Centria; Laura Jaakola, UiT The Arctic University of Norway; Ramune Bobinaite, LAMMC; Linards Klavins, University of Latvia; Alvija Salaseviciene, Kaunas University of Technology

11:25–11:35 Quiz Time!
Vaido Mikheim, Tartu Science Park

11:35–12:00 Break

12:00–12:20 What opportunities lie in the Asian markets for Baltic region SMEs and their natural products?
Ilona Vanaga, Silv EXPO Ltd

12:20–12:40 Can you really do business with herbs?
Pekka Oinas and Oliwer Śliczniuk, Aalto University

12:40–12:55 Company case: Madara Cosmetics
Anna Ramata-Stunda, Madara Cosmetics

12:55–13:05 Introducing a startup company: Finnish Superberries
Jan-Ole Sandås, Finnish Superberries

13:00–13:20 Company case: Bioform
Kenneth Ruud, Bioform

13:20–13:50 Panel discussion
Moderator and the companies who presented

13:50–14:00 Closing remarks
Vaido Mikheim, Tartu Science Park

The webinar is free of charge. Language is English. More information about the project is available at: Centria TKI | NovelBaltic

Registration: Discover the potential of Nordic forests - business meets science (lyyti.fi). The registration is open until 7th of June 2021. A link for the webinar will be provided to registered participants on 8th of June.

The webinar is provided by the partners of the NovelBaltic project, which is partly funded by the European Regional Development Fund through Interreg Baltic Sea Region Programme.

Last updated: 2.6.2021