Oxana Gisca

PhD
Postdoctoral researcher
Business Models, Regulation, Legitimation, 6G, Sustainability

Martti Ahtisaari Institute
Oulu Business School

Oxana Gisca received her Ph.D. in Economics and Business Administration at Oulu Business School, University of Oulu, in November 2024. She carried out her research within the Marie Skłodowska-Curie LNETN project, with a research focus on revealing new mechanisms of how new industries & new business models emerge and gain legitimacy, and the impact of these processes on the industry and policy ecosystems. Oxana’s research, as part of the 'Legitimation of New Organizing Forms and New Practices', focused on how adoption and legitimation of new innovations in virtual technology are achieved by moving beyond current frontiers of organizational practice, consumer experience, service delivery processes and social networking. More specifically, she examined the legitimacy of local 5G and 6G mobile communication networks from an ecosystem and business model perspective to regulation. She aimed to understand the impact of regulation on legitimacy in the context of emerging local 5G/6G mobile communication networks business.

Oxana received her MSc in Criminal Law at the University of the European Studies of Moldova. She has extensive practical experience, has successfully managed teams and projects, and has exercised leadership in her home country and at the European regional level, making an important contribution to promoting financial integrity.

Currently, she is carrying out research in two European projects: 6G-MUSICAL, which aims to equip edge infrastructure nodes of 6G with integrated RF/radar-based radio-sensing elements that co-work with communication components, and the SUSTAIN-6G project (SUSTainability Advanced and Innovative Networking with 6G) which addresses the EU Horizon Europe Work Programme 2024 of the Smart Networks and Services Joint Undertaking (SNS JU). Recently, she conducted research within Local 6G project, from Business Finland.

Researcher information

Contact information

E-mail

Oxana.Gisca@oulu.fi

Visiting address

Pentti Kaiteran katu 1
Linnanmaa

Postal address

P.O.Box 8000