Co-creation of corporate brand through stakeholder relationships in B2B SMEs

Thesis event information

Date and time of the thesis defence

Topic of the dissertation

Co-creation of corporate brand through stakeholder relationships in B2B SMEs

Doctoral candidate

Minna Törmälä (os. Mäläskä)

Faculty and unit

University of Oulu Graduate School, Oulu Business School

Opponent

Mats Urde,

Custos

Pauliina Ulkuniemi

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Last updated: 25.8.2015