Understanding brand loyalty and disloyalty formation
among consumers’ of short life-cycle products

Thesis event information

Date and time of the thesis defence

Topic of the dissertation

Understanding brand loyalty and disloyalty formation
among consumers’ of short life-cycle products

Doctoral candidate

Sunder Ramachandran

Faculty and unit

University of Oulu Graduate School, Oulu Business School

Opponent

Virpi Kristiina Tuunainen,

Custos

Pauliina Ulkuniemi

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Last updated: 13.10.2015