Lotta Haukipuro

Lotta Haukipuro

D.Sc. (Econ. & Bus. Adm.)

Coordinator, GenZ profilation project


Dr. Lotta Haukipuro is currently a coordinator in the GenZ profilation project (2018-2022) at the University of Oulu. She received her doctoral degree from the Oulu Business School in early 2019. Her multidisciplinary doctoral dissertation focused on the user-centric development of products and services with the living lab approach in different contexts. Her research interests include innovation management and themes such as living labs, co-creation, and end-user involvement. Her career includes positions e.g., as a manager of a digital user involvement platform (2011-2018), lead of communications in the Center for Internet Excellence research and innovation unit (2011-2015), Account manager of the Six City Open Innovation Platforms subproject in the Center for Ubiquitous Computing (2015-2018), a specialist in the Six City University Hospitals as Innovation Platforms project (2016-2017), living lab specialist in the FICHe accelerator FP7 project (2014-2016), project researcher in the BRIIF innovative public procurement research project (2014-2016), and Communications Coordinator in the MAINIO project (2012-2014).


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Research groups

  • Coordinator, Generation Z and beyond: Co-evolution of human capabilities and intelligent technologies in the 21st century (GenZ)