University of Oulu, 2016

Blockchain for Sustainability

Dr. Teck Ming (Terence) Tan

Teck Ming (Terence) Tan

D.Sc. (Econ. & Bus.Adm.)

Assistant Professor of Marketing
Marketing, Branding, Consumer Behavior, Blockchain for Sustainability

22 peer reviewed publications in international journals. The publications have been cited 310 times, of which the most cited publication accounts for 75 citations. The author has a h-index of 10.00. (Google Scholar)


Teck Ming Tan, ( holds D.Sc. (Marketing) from the University of Oulu, Oulu Business School (AACSB), Finland. He is an Assistant Professor at the Oulu Business School. His research interests include brand equity, self-congruence, construal-level theory, brand betrayal, and blockchain. He is an active member at the Blockchain Forum Finland and an extenal advisor to the Helsinki Blockchain Center board. He is also the city representative of the International Token Standardization Association (ITSA) based in Berlin, Germany. He has been invited as a speaker at various international seminars related to the blockchain-based approach in marketing. His paper has been published in the Journal of Business ResearchEuropean Journal of MarketingJournal of Business and Industrial Marketing, Journal of Retailing and Consumer Services, Electronic Commerce Research, NA–Advances in Consumer Research, and others.

Dr. Tan had created the first-ever memorabilia in the form of non-fungible token (NFT) to guest speakers of a doctoral course to build the awareness of the strategic perspective of blockchain management.

Research interests

  • Blockchain
  • Cryptocurrency
  • Brand betrayal
  • Brand equity
  • Self-presentation
  • Self-concept
  • Human
  • Sustainability


Master's level: Digital Marketing (721472S; 2018-2020), Consumer Behavior (721433S), and Management (721436S)

Doctoral level: Strategic Blockchain Management (2021)

University Blog

  1. Tan, T.M. (2019). Key Views on 172 Pages Liechtenstein Blockchain Act: Token and Trustworthy Technology Service Providers Act (TVTG). Available at
  2. Tan, T.M. (2019). How Decentralized Identity Overcome the Dark Side of Automation in Marketing and Consumption. Available at
  3. Tan, T.M. (2019). Why Store Value in Bitcoin? Simple Explanations from the Holders Perspective. Available at
  4. Tan, T.M. (2019). The Law, Blockchain, and Smart Contract: From the EU Blockchain Perspective. Available at
  5. Tan, T.M. (2020). 2019 Enterprise Blockchain: Permissioned Blockchain Current State of Adoption and Revenue Models. Available at

Invited Speaker

1. Setting the Future of Digital & Social Media Marketing Research: Perspectives & Research Propositions; My Part: Blockchain-based social media, 10th August 2020, jointly hosted by Swansea University, UK and SIBM Pune, India, the webinar saw a lively set of perspectives shared by an eclectic set of speakers across USA, Canada, Europe & India led by Prof. Dr Yogesh Dwivedi. Available at:

News Media:

• ANI NEWS:…/sibm-pune-and-swansea-university-…/
• Business Standard:…/sibm-pune-and-swansea-u…
• Hindustan Times:…/story-GOwpFeHhDQWPgnJC83vk…
• ZEE NEWS:…/sibm-pune-and-swansea-university-uk…/
• BUSINESS WORLD:…/SIBM-Pune-…/11-08-2020-307499/

2. Tehoa lohkoketjuista: Powered by block chain, kick off event: Discussion and informational event for all project group; My part: Blockchain research for business, 20th August 2020, University of Oulu.

3. The 2nd Online Symposium on Sustainability; How Blockchain will Change the Business Model and Supply Chain Sustainability, 27th November 2020, Cologne International Business School & INTI International University.

4. 2020 Synergizing Partnerships in Advancing Research, Knowledge, and Service virtual conference (SPARK), Branding, Digital Marketing and Consumer Behavior during the Pandemic: Transforming Higher Education Challenges to Opportunities, 15th December 2020, Our Lady of Fatima University.

5. 2021 Global Conference on Services and Retail Management. Panel session: The Impact of Blockchain Technology on Services and Retail Industries, 10th May 2021, University of Naples Frederico II, Italy & University of South Florida, USA.

Social media

Professional and community activities

  • American Marketing Association, Member ID 03340270
  • Association for Consumer Research, Member ID 12669
  • European Marketing Academy, Member ID 157482
  • City Representative for Oulu of the International Token Standardization Association (ITSA)-Berlin, Germany
  • Blockchain Forum Finland
  • Helsinki Blockchain Center

Research visits

  • Visiting Senior Lecturer at INTI International University
    1.1.2020 to 29.2.2020

    Research topic: Digitalization-sustainability convergence in business transformation

    Hosted by: Dr. Alex Ng Hou Hong from the Faculty of Business, Communication and Law

  • Visiting fellow at Taylor's University
    1.2.2020 to 31.1.2022

    Research topic: Digitalization-sustainability convergence in blockchain technology

    Hosted by: Associate Professor Dr. Goh See Kwong from the School of Management & Marketing

    Physical visit:  1.2.2020 - 10.3.2020

    Remote visit with ongoing research collaboration:  11.3.2020 - 31.1.2022