"Unique from Oulu" Discussion: Regional Tourism Cooperation – Competition or Partnership?

Please note that the language of this event and discussion is Finnish.
This is only a description of the contect.

Tourism is growing, internationalizing, and rapidly transforming regions. How should tourism be developed so that the benefits are widely distributed, seasons become more balanced, and locals can also enjoy a good quality of life in tourist destinations?

At the university's Ydin space, the discussion will focus on how tourism regions can build success together. Is the key to the future in competition or partnership? How can year-round tourism be strengthened through regional cooperation? And how can tourism growth be made sustainable for both visitors and local communities?

During the evening, the future of tourism will be examined from the perspectives of the Oulu region, Lapland, and the whole of Northern Finland. The event will seek solutions to questions that affect an increasing number of regions in Finland and around the world.

Panelists:

• Jarkko Saarinen, Professor of Tourism Geography, University of Oulu
• Y.T. Anderson, CEO, Visit Northern Finland
• Antti Honkanen, Research Director, Adjunct Professor of Tourism Research, Visitory Oy and University of Turku
• Juulia Räikkönen, Assistant Professor, University of Lapland

The evening will be hosted by Sauli Pahkasalo, Audience Relations Manager at Kaleva.

The audience will have the opportunity to ask questions at the end of the event.

Free admission. The space accommodates the first 40 attendees.

Ydin, the University of Oulu's learning and meeting space, is located at Isokatu 32, Oulu.

More information: ydin@oulu.fi

The event can be followed via a live stream at www.kaleva.fi/live. Watching the stream requires logging in with a free Kaleva account (or your own Kaleva subscriber credentials).