University Business Forum 2021

University Business Forum is organised on Thursday Oct 14, 2021 at Linnanmaa Campus, Oulu with the theme Sustainable Future.
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Event information



Venue location

Saalasti Hall, Linnanmaa Campus

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University of Oulu and Oulu University of Applied Sciences bring the brainpower of almost 25,000 for you! At University Business Forum (UBF) you get highlights from our newest research-based knowledge, ideas and practices for your business.

Join the conversation about the ambitious visions for Sustainable Future and possibilities for their realization!


The link takes you to a platform, where you can choose the session you want to attend. The platform is easy to navigate, and allows you to move between the sessions if you wish. There is a chat function for your comments and questions, with our chat facilitators supporting the communication. Please create a username and write your message.

See below for more details about the program and thematic sessions.

Please register to our free hybrid event by October 1st.

We are very happy to announce that Kaisa Hietala, Board Professional, joins us as a keynote speaker and will talk about “Sustainability transforming business”.

Kaisa Hietala

We are happy that Pauli Ohukainen, science communicator, will be joining as another keynote speaker and will talk about “Better Society Through Critical Thinking”.

Kaisa Hietala

Our program
08:00-09:00 Morning coffee/Registration
09:00-10:10* Main session with keynotes; Opening words by Arto Maaninen, Vice Rector, Co-operation
Keynote Kaisa Hietala “Sustainability transforming business”
Keynote Pauli Ohukainen “Better Society Through Critical thinking”
10:10-10:30 Coffee and organising into thematic sessions
10:30-12:00* Four thematic sessions (please see below)
12:00-13:00 Lunch
*indicates possibility to join online (links will be provided later)

We are looking forward to your input and insights at the 3rd UBF! For enabling the important interactions and networking, we are organizing the event as a hybrid event.

For research and practice-based sharing, our world-class keynotes are followed by four (4) focused thematic sessions. Come and explore environmental, human and business perspectives to sustainability with us!

Last updated: 12.10.2021