New EU HORIZON Project on Cross-Border Cultural and Creative Tourism in Rural and Remote Areas (CROCUS)

Rural and remote areas are rich in cultural heritage, but many also suffer from socio-economic problems such as an ageing population, out-migration, and low incomes. Cultural and creative tourism (CCT) could help address these problems by creating sustainable jobs and investment. CROCUS project (2024-2027) generates new knowledge about CCT business models; creates cross-border living labs; develops macro-regional and cross-border policy scenarios; and syntheses knowledge to create tools and resources to develop sustainable, resilient, and inclusive CCT in the future.

The project is coordinated by Aalborg University (Denmark) and, in addition to the University of Oulu/Geography Research Unit, it involves seven other European universities.

This project is funded by the EU’s HORIZON Europe Programme (Research and innovation on cultural heritage and CCIs), and it is supported by the Frontiers of Resilience (FRONT) and the Biodiverse Anthropocenes programmes of the University of Oulu.

More information: Professor Jarkko Saarinen (

Last updated: 10.8.2023