New online course available: Boost your entrepreneurial skills with HEI2MARKET

The Oulu Business School is involved in the EU‑funded HEI2MARKET project, which offers entrepreneurship training for students and staff. As part of the project, we have developed an innovative 2‑credit MOOC (Massive Open Online Course) on entrepreneurship, available through DigiCampus. Learn the foundations of entrepreneurship and begin your journey!

The course guides participants through the full entrepreneurial journey, from idea generation and team building to business model development, planning, and the commercialization of research and development (R&D). By the end of the course, you will have practical tools to develop, communicate, and implement entrepreneurial ideas.

Whether you are curious about entrepreneurship or actively considering turning an idea into impact, this course offers a flexible and hands‑on learning opportunity. The course is fully online, easy to access, and available 24/7—designed to fit flexibly around your studies or work.

Course curriculum

  • Chapter 1: Introduction to Entrepreneurship
  • Chapter 2: Core Competencies
  • Chapter 3: How Does a Startup Work?
  • Chapter 4: Failures
  • Chapter 5: Idea Creation
  • Chapter 6: Value Proposition
  • Chapter 7: Team Creation
  • Chapter 8: Leadership vs. Management
  • Chapter 9: Introduction to Business Models
  • Chapter 10: Your First Business Model Canvas
  • Chapter 11: Creating a Business Plan
  • Chapter 12: Communicate Your Idea
  • Chapter 13: Commercialization of R&D

More information

Explore the course in DigiCampus.

Learn more about the project at the oulu.fi website and the project website: https://hei2market.unin.hr/

If you have any questions regarding the course, please contact: fan.wang@oulu.fi

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Created 23.6.2026 | Updated 23.6.2026