Strategy of the Oulu Business School

Nordic spirit – international heart

We commit to high-quality research as part of the academic community to advance business competencies. We educate innovative and responsible future leaders and business experts with a global mindset. We collaborate with stakeholders to contribute to the well-being and sustainability of Northern Finland and society at large.

Strategic goals

Research focus themes

Sustainability, responsibility, and resilience in business

  • responsibility and sustainability in business relationships, digitalising services, and brands
  • circular economy and the green transition of businesses
  • sustainability in management, controlling and finance

Business transformation, models, and ecosystems

  • business ecosystems, networks, dynamics, and models in transforming contexts
  • organisations, resilience, entrepreneurship and innovation in the global context
  • future digital communications and platforms

Managerial behavior, governance, and finance

  • behavioural accounting and economics
  • resilience of economic and financial systems
  • strategy and management control

Emergent research

Digitalisation, AI, and data-driven business

  • digitalisation and novel approaches in business analytics
  • Data-intensive digital products and services, and responsible AI
  • AI and digitalisation in health care

Education focus themes

Bachelor’s degree focus themes

  • Nordic value based teaching and learning principles with on-campus learning experience
  • diverse educational foundations with generalist, relevant work life and people skills
  • international learning experience

Master’s degree focus themes

  • Nordic value based teaching and learning principles
  • international, on-campus learning experience supported by e-learning
  • disciplinary work life excellence with analytical thinking, problem solving, and metacognitive skills

Doctoral degree focus themes

  • collegial and collaborative research culture
  • high-level international research-based doctoral education
  • diverse research and academic communication skills development

Well-being of the community

We value the diversity of scientific research outputs and their societal impact, regardless of their type or content. We support and incentivise our research units to courageous advancements in their fields of science. We systematically encourage stakeholder engagement in research and education and in building networks.

Strategic development themes

Internationalisation to impact regionally and globally

  • creating solutions to the grand challenges and sustainability in the Nordics and beyond
  • strategic collaboration for success

Academic excellence

  • fostering capabilities for interdisciplinary research
  • elevating research group excellence
  • fundamental scientific curiosity for discipline- and phenomenon-based research

Sustainability and responsibility in education

  • nurturing responsible leaders
  • building knowledge and thought leadership
  • communication, mutual appreciation, and trust to build expertise

Stakeholder cooperation and innovation for impact

  • creating more sustainable and resilient society with Nordic values
  • fostering and enriching our strengths to embrace the new and innovative in business