Talent North - Attracting and Anchoring Global Talent in the Arctic

TalentNorth

The Talent North project is built on cooperation aimed at improving the capabilities and knowledge of actors in the field of talent attraction and retention. The project will provide effective tools for long‑term education strategies, lifelong learning opportunities, and marketing campaigns.

Funders

Project information

Project duration

-

Funded by

European Structural Funds

Project funder

Interreg Aurora
Regional Council of Lapland
University of Oulu

Funding amount

234 888 EUR

Project coordinator

Other university or unit

Unit and faculty

Project description

The Arctic region faces a common territorial challenge of stagnating or declining populations juxtaposed with growing economic sectors, leading to a critical shortage of skilled labour and as well as a mismatch of skills and demand. This mismatch threatens the sustainable development, well-being, and competitiveness of the region. While initiatives exist to address parts of this issue, a fragmented approach often limits their impact.

The TalentNorth project tackles this challenge by creating a cohesive, cross-border concept and network for talent attraction and retention. Our approach is novel in its focus on building a unified Arctic concept for talent, moving beyond national and institutional silos in building educational, training and marketing activities. The project will develop and implement a joint model that integrates the efforts of universities, municipalities, and regional agencies across the borders. This multiactor model and cross-border collaboration builds directly on available knowledge and ongoing initiatives, such as the insights from the small-scale project StayInNorth, the broader AURC-initiative, the Arctic Mayors Forum, and is an upscaling of the strong Arctic Six collaboration and Arctic Six Extended initiative.

TalentNorth distinguishes itself by focusing specifically on creating a sustainable, operational structure and concrete tools for cross-border collaboration, ensuring that efforts to attract talent and develop education and training are not isolated but part of a coordinated, knowledge-based and demand-based long-term strategy. By leveraging the combined strengths and learnings of the partnership, the project aims to transform the current ad-hoc efforts into a systematic and durable framework for developing educational, training and marketing activities and lifelong learning for securing a skilled workforce in the North.

The project is coordinated by Luleå University of Technology. Geography Resech Unit leads the work package 1 Diagnosis and readiness mapping. The work package activities generate evidence-based knowledge and shared understanding of the skills needs and existing talent attraction and retainment practices in the Aurora region. The research activities include a cross-border baseline study, focus groups and surveys, and stakeholder workshops, creating a foundational knowledge base for targeted action.