Milka Haanpää

I am a postdoctoral researcher at Oulu Business School's Deparment of Marketing, Management and International Business. I defended by doctoral thesis titled "It makes things so much easier - exploring brand experience in a digital health context in September 2023.

My research interests include all things brands and branding (especially brand experience and brand communications), influencer marketing, digitalization, and communicating sustainability in the business context.

Projects I've been involved in:

BrandEx (2018-2022, funded by University of Oulu's Eudaimonia Institute)

Green Factory - Towards carbon neutral production (2022-2023): A Business Finland funded co-innovation project involving The University of Oulu, Aalto University, VTT and seven Finnish companies (e.g., SEW Industrial Gears Oy and Proventia Oy). My research on the project focused on the methods for communicating environmentally sustainable industrial brands and the utilization of the carbon handprint concept in brand communications.

Research interests

  • Brand research, influencer marketing, sustainability communications

Researcher information

Researcher profiles

Milka Haanpää

Contact information


Phone number


Visiting address

Oulu Business School
Erkki Koiso-Kanttilan katu
90570 Oulu

Room: TA221

Postal address

University of Oulu
Oulu Business School
P.O. Box 4600
90014 University of Oulu