Rosanna Guadagno

Associate Professor, Persuasive Information Systems
information systems, media psychology, social influence and persuasion, disinformation

Oulu Advanced Research on Service and Information Systems
Faculty of Information Technology and Electrical Engineering

Rosanna Guadagno

Dr. Rosanna Guadagno (Ph.D., Social Psychology, Arizona State University) is an Associate Professor of Persuasive Information Systems at the University of Oulu. She completed her postdoctoral work at UC Santa Barbara and has previously taught at University of Alabama, University of Texas at Dallas, University of California at Berkeley, and Stanford University. Dr. Guadagno is a former Program Director at the National Science Foundation managing three programs: Social Psychology; the Science of Learning Centers; and Secure and Trustworthy Cyberspace (SaTC) and directed the Information Warfare Working Group at the Center for International Security and Cooperation at Stanford University. Her research interests focus on Social Influence and Persuasion and Digital Media. Her work has been published in journals such as: Perspectives on Psychological Science, Psychological Inquiry, Personality and Social Psychology Bulletin, Computers in Human Behavior, Media Psychology, CyberPsychology, Behavior, & Social Networking, and Frontiers in Psychology; covered in the press by: CBS News, The New York Times, The Atlantic Monthly, The New Yorker, The Associated Press, The New Scientist, MSNBC, and Alabama Public Radio. Dr. Guadagno’s forthcoming book is entitled Psychological Processes in Social Media: Why We Click. She also serves as the Specialty Chief Editor in Media Psychology for Frontiers in Psychology.

Research interests

  • Social Influence and Persuasion
  • Persuasive Technology
  • Social Media
  • Media Psychology
  • Disinformation and Fake News
  • Video Games and Virtual Environments
  • Gender Roles

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Phone number

+358 41 492 6976