Humanizing brands: The investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

Thesis event information

Date and time of the thesis defence

Topic of the dissertation

Humanizing brands: The investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

Doctoral candidate

Teck Ming Tan

Faculty and unit

University of Oulu Graduate School, Oulu Business School

Opponent

Heikki Karjaluoto,

Custos

Jari Salo

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Last updated: 22.5.2018