Milka Väinämö

Milka Väinämö


Doctoral Candidate


I am a marketing Ph.D. candidate with a multidisciplinary (film studies, media studies, North American studies) and international background. I am working on my doctoral thesis in the BrandEx research project funded by the Eudaimonia Institute. My research focuses on branding and consumer experiences, especially in the context of healthcare services.

Research interests

  • Branding
  • Digital services
  • Brand co-creation
  • Customer experiences
  • Digital health
  • Narrative research
  • Consumer research


Social media

Research groups

  • Doctoral Candidate, BrandEx
  • Doctoral Candidate, SHARP Research group