Research Seminar "Decolonising Tourism – Indigeneity from the Down Under"

Frontiers of Arctic and Global Resilience (FRONT) research programme and the Resilience Academy of Oulu (RAO) warmly invite you to an inspiring research seminar "Decolonising Tourism – Indigeneity from the Down Under"

Date & time: Wednesday, 29 October 2025, 11:30 – 14:00

Location: Stage Linnanmaa, University of Oulu

This seminar explores critical perspectives on tourism, marketing, and cultural sustainability through keynotes by Prof. C. Michael Hall from the Massey University, New Zealand and Sarah Naderi from the University of Canterbury, New Zealand.

Register by 24th of October here.

Programme

11:30 – 12:00 | Lunch offered to participants

12:00 | Opening remarks – Assoc. Prof. Tapio Nykänen (FRONT & Giellagas Institute)

12:10 – 12:35 | Keynote 1

C. Michael Hall: Decolonising Tourism and Tourism Marketing: Indigenous Perspective on Engagement, Methodologies and Practices

Tourism and marketing disciplines must confront their colonial legacies and embed social responsibility in research and practice. This keynote calls for integrating Indigenous knowledge systems, cultural control, and participatory approaches to reshape tourism and marketing in ways that respect Indigenous rights and worldviews.

12:40 – 13:05 | Keynote 2

Sarah Naderi: Restaurants’ Menus as Mediums: Public-Facing Language Use to Sustain Indigenous Language

Indigenous languages are disappearing at an alarming rate, threatening cultural identity and knowledge systems. This keynote explores how restaurant menus can serve as practical tools for language revitalisation and cultural visibility. Drawing on examples from Aotearoa New Zealand, the talk highlights opportunities and challenges for embedding Indigenous language in tourism and foodservice practices.

13:05 – 13:50 | Discussion & Q&A

Closing: Latest by 14:00

Register by 24th of October here.