Alexandra Middleton

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Alexandra Middleton

I am currently working on the international project "Business Index North". Business Index North is a project that contributes to sustainable development and value creation through increased global awareness of business opportunities in the Arctic. Business Index North report is a recurring, knowledge-based, systematic information tool for stakeholders. Stakeholders of the projects include businesses, academics, governments and regional authorities, as well as media in the Arctic states.

I participated in TEDxOulu event in January 2020 with a talk "Prejudices about the Arctic". In my talk, I discussed popular beliefs and prejudices about the Arctic shaped by global media and geopolitical forces. Human dimension concerns challenges and opportunities people face in the Arctic. The inclusion of human dimension dissolves preconceived ideas about the Arctic and shows how the Arctic can serve as an emerging model for sustainable development worldwide.

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Alexandra.Middleton@oulu.fi