Atta ur Rehman
MSc.
Doctoral Researcher
Marketing
Department of Marketing, Management and International Business
Oulu Business School
Atta ur Rehman is a Doctoral Researcher in Marketing at Oulu Business School, University of Oulu. His research focuses on the transformative potential of generative AI in knowledge work service interactions, with particular interest in how AI reshapes service experiences, human–AI collaboration, and value creation. His work spans systematic reviews, experimental studies, and multimodal approaches to understanding AI-enabled services. Alongside his academic work, he brings industry experience in marketing and business development across international contexts, enriching his research with practical perspectives.
Research interests
- Service interactions, Transformative experience, Human-AI relationship
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