Biomarketing tools reveal the secrets of Transformative Bot-Human Companionship
The project focuses on developing biomarketing, as an emerging field that uses multimodal biological measurements – such as skin conductivity, heart rate variability, and eye movement analysis – to reveal unconscious processes in marketing interactions. The team aims to develop new biomarketing tools to better understand the role of physiological and emotional reactions in explaining wellbeing.
Funders
Project information
Project duration
-
Project funder
Foundation for Economic Education
Funding amount
100 000 EUR
Project coordinator
University of Oulu
Contact information
Project leader
- Senior Research Fellow
Project description
This project develops advanced metrics to investigate determinants of well-being, such as anthropomorphism, in the interaction between artificial agents and human users, with a specific focus on young adults and older populations.
We aim to generate new scientific knowledge on the well-being effects of human–AI interaction, highlighting the significance of anthropomorphization and user engagement in shaping these outcomes.
Furthermore, the project introduces novel methodological tools in the field of biomarketing, offering applicable insights for both the public municipal service sector and private enterprises operating in the health and well-being industries.
