Biomarketing tools reveal the secrets of Transformative Bot-Human Companionship
Funders
Project information
Project duration
-
Project funder
Funding amount
100 000 EUR
Project coordinator
University of Oulu
Contact information
Project leader
- Senior Research Fellow
Researchers
Project description
This project develops advanced metrics to investigate determinants of well-being, such as anthropomorphism, in the interaction between artificial agents and human users, with a specific focus on young adults and older populations.
We aim to generate new scientific knowledge on the well-being effects of human–AI interaction, highlighting the significance of anthropomorphization and user engagement in shaping these outcomes.
Furthermore, the project introduces novel methodological tools in the field of biomarketing, offering applicable insights for both the public municipal service sector and private enterprises operating in the health and well-being industries.
Best Paper Award
Saba Orfi. Best paper award in Digitization track. “Shaping human-bot companionship through emotional engagement: A multimodal approach.” Finnish Academy of Marketing – 4th Annual International Conference. June 16 – 18, 2025, Tampere
News
Annual Reports
A pilot PhD course focused on multimodal
methods with an interdisciplinary mindset. Oulu Business School annual report 2024. Pages 34-35.
