Milka Väinämö

I am a marketing PhD candidate with a multidisciplinary and international background.

My doctoral thesis, which is part of the BrandEx research project funded by University of Oulu's Eudaimonia Research Institute focuses on customer-centric digital brand experience in the context of digital health, specifically diabetes care.

My research interests include customer experience, branding, digitalization (esp. digital healthcare solutions).

Research interests

Researcher information

Researcher profiles

Contact information


Phone number


Visiting address

Oulu Business School
Erkki Koiso-Kanttilan katu
90570 Oulu

Room: TA221

Postal address

University of Oulu
Oulu Business School
P.O. Box 4600
90014 University of Oulu