Mohsin Abdur Rehman

Mohsin Abdur Rehman (MBA, University of Bolton, UK) is a Doctoral Candidate at the Department of Marketing, Management, and International Business at Oulu Business School, University of Oulu, Finland. He has also been a Visiting Research Fellow at the Center for Consumer Marketing at the Stockholm School of Economics, Sweden. His research explores the interplay between customer experience and the customer journey, with a particular focus on how experiences evolve. Before joining the PhD program, Mohsin worked in the automotive industry for seven years. He actively collaborates with international scholars on various academic projects, and his research has been published in numerous peer-reviewed journals and edited books.