Mohsin Abdur Rehman

Mohsin Abdur Rehman has defended his doctoral thesis in Marketing at the University of Oulu, Finland on 06.02.2026. He holds an MBA in Marketing from the University of Bolton, UK. He has also been a Visiting Research Fellow at the Center for Consumer Marketing at the Stockholm School of Economics, Sweden. His research focuses on customer experience and the customer journey, with an emphasis on how experiences evolve. His work has been published in peer-reviewed journals and edited books.

He holds a Professional Teacher Education qualification in university pedagogy and has over five years of teaching experience at the master’s level. He has taught courses such as 721471S Service Marketing and Management, 721541S Perspectives on Innovation Management, and 721565S Design Driven Innovation, and has delivered invited guest lectures. He contributes to the academic community through service roles, including serving as co-track chair at the Nordic Academy of Management and as an ad hoc reviewer for several journals. In addition to academia, he brings seven years of automotive industry experience at Toyota United Arab Emirates.