Mohsin Abdur Rehman

MBA
Doctoral Researcher
Marketing

Department of Marketing, Management and International Business
Oulu Business School

Mohsin Abdur Rehman holds MBA (Marketing) with distinction from the Institute of Management Greater Manchester, University of Bolton, United Kingdom. He is a doctoral researcher at the Department of Marketing, Management and International Business, Oulu Business School. His research interests include customer experience, customer journey, service research, and phenomenology. His research work is published in the outlets: International Journal of Bank Marketing, The TQM Journal, Journal of Financial Services Marketing, Quality Assurance in Education, Global Business Review, Services Marketing Quarterly, and Journal of Information Science, among others.

Research interests

  • Consumer behaviour
  • Customer experience
  • Customer journey
  • Transformative consumer research
  • Transformative service research

Researcher information

Researcher profiles

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Mohsin

Contact information

E-mail

mohsin.abdurrehman@oulu.fi

Visiting address

Room: TA221

Postal address

Oulu Business School, P.O. Box 4600, 90014 University of Oulu

Keywords

consumer behavior marketing