Mohsin Abdur Rehman

Mohsin Abdur Rehman holds MBA (Marketing) with distinction from the Institute of Management Greater Manchester, University of Bolton, United Kingdom. He is a doctoral researcher at the Department of Marketing, Management and International Business, Oulu Business School. His research interests include consumer behaviour, customer experience, customer journey, and experiencescape, among others. His research work is published in the outlets: International Journal of Bank Marketing, The TQM Journal, Journal of Financial Services Marketing, Quality Assurance in Education, Global Business Review, Services Marketing Quarterly, and Journal of Information Science, among others.

Research interests

  • consumer behaviour
  • customer experience
  • customer journey
  • experiencescape

Researcher information

Researcher profiles


Contact information


Visiting address

Room: TA221

Postal address

Oulu Business School, P.O. Box 4600, 90014 University of Oulu