Saila Saraniemi

As professor of brand marketing, my research focuses on brand relationships and networks as well as brand experiences. I study also value creation in service businesses and particularly in digital services. I am specialized in B2B, financial, health and tourism contexts. I have extensive project management experience. At the moment, I am a work package leader in GREEF - Green Factory, Towards Carbon Neutral Production co-innovation project funded by Business Finland. I have done research visits to Copenhagen Business School and Lancaster University Management School.

Research interests

  • branding, b2b marketing, customer value, digitalisation, sustainability

Researcher information

Contact information


Phone number

+358 50 524 9532

Visiting address

Oulu Business School
Erkki Koiso-Kanttilan katu
90570 OULU

Postal address

Oulu Business School
P.O. Box 4600
90014 University of Oulu