Saila Saraniemi

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As professor of brand marketing, my research focuses on brand relationships and networks as well as brand experiences. I study also value creation in service businesses and particularly in digital services. I am specialized in B2B, financial, health and tourism contexts. I have extensive project management experience. At the moment, I am a work package leader in GREEF - Green Factory, Towards Carbon Neutral Production research project funded by Business Finland and PI of  BrandEx project within Eudaimonia Institute. I have done research visits to Copenhagen Business School and Lancaster University Management School.

Research interests

  • branding, b2b marketing, customer value, digitalisation, sustainability

Researcher information

Contact information

E-mail

saila.saraniemi@oulu.fi

Phone number

+358 50 524 9532

Visiting address

Oulu Business School
Erkki Koiso-Kanttilan katu
90570 OULU

Postal address

Oulu Business School
P.O. Box 4600
90014 University of Oulu