Satu Nätti
Dr., Professor
Marketing
Department of Marketing, Management and International Business
Oulu Business School
I am interested in how organisations and networks emerge and develop for innovations, resilience and sustainability. A starting point for my researcher career was in themes related to professional business-to-business services. More recent publications focus on innovation network orchestration, digitalization for value creation and conscientiousness/sustainability developments in organizations. I am very interested in public organizations, too, especially from the viewpoint of value formation and sustainability of public services.
Research interests
- Innovation ecosystems
- B-to-B marketing
- Value creation
- Public services
- Conscientious business organizations
- Sustainability in organizations
- Resilience in organizations and networks
Researcher information
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