Department of Marketing, Management and International Business
Oulu Business School
Professor Satu Nätti received her PhD in Marketing in 2005. Her academic and business expertise is focused on how firms and networks develop shared knowledge. Her recent publications focus on innovation network orchestration, customer-related knowledge management and systematic structures (e.g., key account management) to facilitate customer knowledge transfer. Likewise, she is interested in value formation and sustainability in B-to-B services (a context that most of her studies relate to), likewise public health services.