Satu Nätti
Dr., Professor
Professor
Business-to-Business relationships, network orchestration, customer value creation, service digitalization, organizational/inter-organizational resilience
Department of Marketing, Management and International Business
Oulu Business School
Dr. SATU NÄTTI is a Professor of Marketing at the Oulu Business School. Her current research is focused on value creation approach in Business-to-Business relationships, professional services, network orchestration and value creation in public services. She has published e.g., in Industrial Marketing Management, The Journal of Service Management, The Services Marketing Journal, The Service Industries Journal, The Journal of Business and Industrial Marketing, Technovation and Journal of Business Research.
Research interests
- Innovation ecosystems
- B-to-B marketing
- Value creation
- Public services
- Conscientious business organizations
- Sustainability in organizations
- Resilience in organizations and networks
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