Application of persuasive systems design for adopting Green Information Systems and Technologies

Thesis event information

Date and time of the thesis defence

Place of the thesis defence

Pohjanmaansali (L1), Linnanmaa

Topic of the dissertation

Application of persuasive systems design for adopting Green Information Systems and Technologies

Doctoral candidate

Master of Science Nataliya Shevchuk

Faculty and unit

University of Oulu Graduate School, Faculty of Information Technology and Electrical Engineering, Oulu Advanced Research on Service and Information Systems

Subject of study

Information Processing Science


Professor Stefan Seidel, University of Liechtenstein


Professor Harri Oinas-Kukkonen, University of Oulu

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Using information systems to encourage sustainable behavior through Persuasive Systems Design

The dissertation includes the following topics: information systems, persuasion, behavior change, and sustainability. It researches the potential information systems have to convince people to change behaviors to more environmentally friendly ones. The need for this research stems from the critical environmental situation must be addressed immediately. Designing solutions for saving the environment involve human behavior change. Typically, changing behavior is challenging because it requires significant efforts. Therefore, certain persuasion tactics should be used to help people change their habits. Moreover, these persuasive techniques should also be implemented via effective channels.

People’s lives nowadays depend heavily on information systems. For example, it is hard to imagine a day without using smartphone applications. Hence, the dissertation focuses on mobile apps as examples of information systems through which behavior is influenced. Theoretical background of the dissertation is primarily based on Persuasive Systems Design (PSD) model, a framework for design and evaluation of information systems capable of changing users’ behaviors. The dissertation is composed of systematic literature review, historical analysis and four empirical studies, which researched different aspects of interrelations between PSD elements in information systems and sustainable behavior.

Overall, the research findings of the dissertation suggest that PSD provides means to improving the ability of the existing technologies to change behaviors, including pro-environmental ones. The implications of the dissertation contribute to both academic and practitioner’s points of view on the investigated issues.
Last updated: 1.3.2023